Testimonials – What’s the Importance for a Business?

What is a testimonial?

The dictionary definition is –

1. A written declaration certifying to a person’s character, conduct, or qualifications, or to the value, excellence, etc., of a thing; a letter or written statement of recommendation.
2. Something given or done as an expression of esteem, admiration, or gratitude.

So for a business, such as ours, a testimonial would be written by a customer,